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Boxer and rapper KSI and YouTuber-turned-WWE-star Logan Paul sure have hit the jackpot with their drinks company Prime, to the extent it’s sold for ridiculous prices, made one shop in Wakefield go viral, and even been reviewed by foul-mouthed chef Gordon Ramsay. The collaboration between Paul and KSI (real name Olajide “JJ” Olatunji) was announced back in January last year, with the pair just recently touring Munich, Barcelona, Copenhagen and Oslo to promote the drink. Prime has even become the drinks partner for both Arsenal and Barcelona football clubs. However, such success has also caught the attention of legislators, with one US senator, Democrat Chuck Schumer, calling for the company to be investigated by the Food and Drugs Administration (FDA). In a letter to the regulator, Mr Schumer wrote: “A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising. “This content and all the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.” Sign up to our free Indy100 weekly newsletter While Prime Hydration is caffeine-free, the Prime Energy brand contains 200mg of caffeine per 12 ounces, which is about the same as six cans of Coca-Cola or almost two Red Bulls. On Twitter, Mr Schumer went further and claimed the drink contains so much of the stimulant that it “could endanger kids’ health”, but is being “marketed to kids” anyway. “Parents and paediatricians are worried. The FDA must investigate Prime for its absurd caffeine content and its marketing targeting kids on social media,” he wrote. Representatives for Prime, meanwhile, argue the product is clearly labelled as “not recommended for children under 18”. Although the FDA is yet to announce an investigation into the drinks brand, and therefore it’s not yet at risk of being banned in the US, how much money would KSI and Logan Paul stand to lose if such a decision was ever taken? Some insight into just how popular the brand is was given by Paul during an interview on the Australian radio show The Kyle and Jackie O Show in February, in which he said they had garnered “$250m in retail sales [and] $110m gross internally”. “In January of this year, we did $45m,” he added. But of course, Olatunji and Paul won’t see all of that money, with Prime being part of the Congo Brands company and the YouTuber duo reportedly having a combined share of 20 per cent in the brand. Although we don't have the exact estimations, but we imagine the answer to the big question is that the pair would certainly lose a lot of money if they were blocked from selling in a market as big as America. That’s yet to happen, though, and so instead, Prime looks to be getting more and more popular… Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Comedian Kathy Griffin has raised her concerns for Kanye West's rumoured wife Bianca Censori, after accusing her of being controlled after sparking more controversy for her outfits in Italy. In recent weeks, West and Censori have dominated headlines with risque outfits and controversies while travelling Italy. From boat bans due to West exposing his bare bottom, to Censori covering up with a hotel pillow – and now, causing a frenzy in Florence for an impromptu photoshoot. As reported by the Daily Mail, West snapped pictures of Censori in the middle of a street surrounded by onlookers. The Australian architect wore not much more than a tight-fitting skin-coloured leotard before being ushered into the luxury Graziella Braccialini leather store by the outspoken rapper. Now, in a lengthy TikTok video, Griffin shares her thoughts, disclaiming that she may "get in trouble for this video" due to its "controversial" nature. In the caption, she gives a "trigger warning" for topics of abuse. "I can’t help it. I worry," she wrote. "I don’t even know this woman but I still worry." "We’ve all seen those photos of Kanye and his new wife Bianca Censori, right?" she said. "I see those photos when she is in those pantyhose and like not even a bandeau top, it’s really all about being see-through." While complimenting Censori, Griffin notes that the 28-year-old looks "almost identical" to Kim Kardashian. "When I see this woman who has no voice, we have not heard a peep out of her," Griffin continues. "I’ve heard that she has a master’s degree in architecture from a university in Australia, she’s gorgeous and she seems to have no voice whatsoever." @kathygriffin Trigger warning! I discuss possible abuse in this video. I can’t help it. I worry. I don’t even know this woman but I still worry. #KathyGriffin "I don’t know her, I’m never going to meet her, but I just want to know what you guys think, because it just looks like something a really controlling dude would do," she rounded off, after referencing the Venice boat incident. West, who legally changed his name to Ye in 2021, and Censori's recent outing in Florence saw her pose with locals while dressed in a leotard. Indy100 reached out to Kanye West's rep for comment. Sign up for our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.