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Jake Paul is arguably one of the most well-known influencers in the world right now, but unfortunately for gambling firm Ladbrokes, the YouTuber-turned-boxer’s widespread appeal has landed them in a bit of trouble with the UK’s Advertising Standards Authority (ASA). The independent advertising watchdog, which regulates the advertising industry, enforces rules drawn up by the Committee of Advertising Practice (CAP), which has some pretty strict rules when it comes to gambling ads. In addition to requiring said adverts to be “socially responsible” and “protect children … from being harmed or exploited”, the CAP’s code states marketing communications must not be “likely to be of strong appeal to children or young persons, especially by reflecting or being associated with youth culture”. “They must not include a person or character whose example is likely to be followed by those aged under 18 years or who has a strong appeal to those aged under 18,” it reads. After Ladbrokes shared a promoted tweet in February featuring Paul – following his defeat to Tommy Fury – in which Twitter users were encouraged to vote on “what’s next for Jake Paul”, a single complaint was made to the ASA as to whether it may be in breach of the Code. Responding to the ASA’s enquiries, the betting company noted the advert contained no calls to action, promotions or links back to its website – and was “age-gated” so only users who had confirmed their age as being over 18 could see it. Sign up to our free Indy100 weekly newsletter The ad was specifically targeted at users aged 25 and over, receiving close to 16,500 impressions with just over 47 per cent of these being from individuals aged between 20 and 29 years. Ladbrokes also cited demographics for Paul’s following across several social media platforms, showing that the percentage of users aged between 13 and 17 years old was below 20 per cent on Instagram, YouTube and TikTok. On Twitter, zero per cent of his followers were reportedly registered as being under 18. The company also directed ASA to the watchdog’s own guidance on “protecting under-18s” from advertising about gambling and lotteries, in which it states “sports like … boxing … are more adult-oriented and unlikely to be of inherent ‘strong’ appeal” to children and young people. Zing. However, in a decision which saw the regulator uphold the complaint against Ladbrokes, the ASA ruled there was still a responsibility to comply with the rule about not appealing to under-18s because the advert “appeared in a medium where under-18s could not be entirely excluded from the audience”. It continued: “CAP guidance stated that sportspeople involved in clearly adult-oriented sports who were ‘notable’ stars with significant social media and general profiles which made them well-known to under-18s were considered moderate risk in terms of how likely they were to be of strong appeal to under-18s. “We also considered that Jake Paul would primarily be known for making YouTube videos and that he had a large social media following. We acknowledged that he had within the last few years turned to boxing. “However, because of his career on YouTube, we considered that he had a high profile within the sport and was well known outside of the sport and social media.” Although they noted Paul had no followers aged under 18 on Twitter, where the ad was located, the ASA concluded the content creator was still of “inherent strong appeal” to under-18s because “such large numbers” of his followers were in that demographic. They also mentioned Paul’s appearance on the Disney Channel series Bizaardvark between 2016 and 2018 about two teenagers, with the target audience for the show likely to be “around the same age”. As such, they found Paul still had a “strong appeal” to under-18s and that Ladbroke’s advert was “irresponsible”. Not the first time Paul and “irresponsible” have appeared in the same sentence, to be honest… Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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A woman has joked on TikTok that she sued her parents after they gave birth to her without her consent. Kass Theaz, a satirical TikTok creator, claimed that she had sued her parents after they gave birth to her "without her permission." She joked that ‘they didn’t try to contact me in anyway before I was born to see if I actually wanted to be here.’ The TikTok has currently over 2 million views and almost 20,000 comments. Sign up to our free Indy100 weekly newsletter Theaz spoke about this in a TikTok that discussed why she herself had children if she sued her parents for having her without her permission. The content creator explained that because she had adopted her children she had no role in conceiving her children without their consent. "It’s not my fault that they’re here," Theaz said. She added: "if you are pregnant right now you need to go you need to hire a psychic medium and ask if they actually wanna be here." @isatandstared Replying to @JCNCLP Viewers who didn’t realise Theaz’s account was satire were confused, with one user commenting: ‘is this real?’ Others left comments such as: ‘you need help,’ ‘please tell me you’re joking,’ ‘now they’re teaching children to sue their parents for money so they don’t have to grow up and work?’ However, many were quick to catch on that Theaz was joking, and once they did, they appreciated the laugh. ‘Best laugh I’ve had all day,’ said one user. Another wrote, ‘ha ha you’re funny, loving the amount of confused people in the comments.’ Theaz has gained over 100,000 followers and 2.5 million likes for her hilarious content. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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