Kim Kardashian has always been a hot topic, but there's no denying her impressive business mentality with several deals under her belt, including her well-received shape-wear brand, Skims. But now, the reality star has kickstarted a new venture, and it includes a partnership for an energy drink – and people are divided. In a recent Instagram upload, The Kardashians star shared her surprise collaboration with Alani Nutrition with a brand new drink called KIMADE. The photo shows the mother-of-four posing in a swimsuit (Skims, no doubt), stilettos, jewellery and a pink can of the new beverage. "KIMADE. Coming soon with @AlaniNutrition," she wrote as the caption with a lemon and love heart emoji for good measure. The post was flooded with thousands of comments, with some diehard fans on board with the new collab. Others weren't so convinced. Sign up for our free Indy100 weekly newsletter One brutal comment read: "The fact that Kim K will do anything to stay relevant!" Another added: "I hope all u don’t buy this!" One person bluntly said: "It's giving desperate." Meanwhile, a third expressed how they believed the collab was more suited for her sister, Khloe Kardashian. "I feel like this collab would’ve made more sense for Khloe," they wrote. Anyway, for those interested in the new KIMADE drop, founder Alani Nu Founder Katy Hearn said: "We are thrilled to collaborate with Kim, who is such an amazing female powerhouse and entrepreneur," "Kim's dedication to both her family and creating innovative brands perfectly align with our brand values, making this partnership such a natural fit. We are so excited for everyone to try this flavor, which we know is going to be one of our best yet!" It's said to be available on 17 July online, before a wider US supermarket rollout. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

The fatal stabbing of a gay man after a confrontation between a group of friends who were dancing to a Beyoncé song and a group of young men who apparently took offense has outraged New York City’s LGBTQ community and spurred Beyoncé herself to post a tribute

Bruce Springsteen is being treated for symptoms of peptic ulcer disease due to which his tour dates in September have been postponed

Dr Richard Westreich claimed that the 'AGT' judges apparently resorted to cosmetic procedures in order to look their best for Season 18

The Driving Crooner is popping up all over the shop, but who is he? A good Samaritan who picks up people who are way over-the-limit on a night out and drops them home is the easy answer, but the reality? He's the biggest meme from the new season of 'I Think You Should Leave with Tim Robinson'. Each season of the Netflix comedy has enjoyed a breakout skit with perhaps the defining one coming from the first season; The infamous 'hot dog man' - who is omnipresent in the replies of anything a politician ever tweets. A perfect response tweet to the ever-evolving disaster that is the 21st century. However, the Driving Crooner from the new season - season three - could be about to blow that away, and honestly; for no good reason apart from it being excruciatingly funny in the stupidest way. It's not a response to anything. It's just nuts. This explainer is not going to do it justice. Here are the memes, stay for the explanation. Sign up to our free Indy100 weekly newsletter As explained, the skit starts with a man offering his number to colleagues so they avoid drink-driving (an accident had occurred to a colleague). One colleague takes the man up on this and calls him. Smartly dressed, he arrives taxi-like, picks the colleague up and drives off, starting some small talk. So far, so normal - but with only minutes in the sketch remaining, so many angles appear. Firstly, the man announces himself as The Driving Crooner - and nods to the decals on his driver-side window (a fedora and a cigar). Then he starts to scream and alter speeds as the traffic flows around him at speeds that do not line up the decals with his head (the others are trying to make him look fake). Then a bunch of "frats" arrive in an SUV and tell him they are going to kill him. Then he almost breaks out into tears wondering how he is ever going to make money from The Driving Crooner idea (it's too good, you see). Finally, he berates a dog-walker for "trying to steal his decals" (he is 50yds away, minimum). It's the perfect Tim Robinson skit of an earnest idea presented to the world by a man who thinks the world revolves around him, only to find out there is genuine lurking threat, a bit of sadness, and a whole lot of chaos. Go stream I Think You Should Leave right now. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Jessica Tarlov spoke at length about how misinformation about the Covid vaccine was rampant on social media

The 25-year-old reportedly buried his father last week and died at his family home in California.

Joe Francis claimed he dated Kourtney Kardashian, and there is speculation that Kim's infamous sex tape was probably released by him

Travis Kelce's schedule is clear as the Kansas City Chiefs do not have any matches until November 9, allowing him to visit Taylor Swift in Argentina

Flajnik first made his public appearance on Ashley Hebert's season of ‘The Bachelorette'

Joel Corry wants to collaborate with Sir Elton John again after previously working with him on a remix of 'Hold Me Closer'.

It's finally here. On Monday, Netflix dropped the trailer for the fifth and final season