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Hollywood AI backlash: What striking writers and actors fear about tech replacing roles
Hollywood AI backlash: What striking writers and actors fear about tech replacing roles
Hollywood’s actors and writers have both gone on strike for the first time since 1960 to protest against a number of decisions by major studios that include not just job cuts but also a potentially unsettling future in which they could be replaced by artificial intelligence. The leaders of SAG-AFTRA, the Hollywood union representing 160,000 television and movie actors, went on strike on Thursday, joining the industry’s screenwriters who have already been picketing for over 70 days. Among the many issues flagged by both the writers and actors in the protests has been how generative AI tools could replace their roles in the industry. Over the last decade, AI has found several uses in the movie and television industry, from de-aging actors, analysing patterns and behaviours of viewers on streaming platforms, bringing back the voices of late actors and even helping stitch together entire movie trailers. One of the proposals, as explained by SAG-AFTRA’s national executive director and chief negotiator Duncan Crabtree-Ireland, feels like it is straight out of dystopian science fiction series Black Mirror. During a press conference on Thursday, Mr Crabtree-Ireland alleged that a proposal from Hollywood studios was to use “groundbreaking AI” to scan background performers and only offer them a day’s pay while the companies get to own the scans and use them for any project they want. “This ‘groundbreaking’ AI proposal that they gave us yesterday, they proposed that our background performers should be able to be scanned, get one day’s pay, and their companies should own that scan, their image, their likeness and should be able to use it for the rest of eternity on any project they want, with no consent and no compensation,” the executive said. “If you think that’s a groundbreaking proposal, I suggest you think again,” Mr Crabtree-Ireland said. A statement from the Alliance of Motion Picture and Television Producers (AMPTP), that represents the studios, claims the “groundbreaking AI” proposal “protects actors’ digital likenesses for SAG-AFTRA members”. “We are being victimized by a very greedy enterprise... The entire business model has been changed by streaming and AI If we don’t stand tall right now, we are all going to be in jeopardy,” the actors’ guild president Fran Drescher said on Thursday. Follow along here for real-time updates on the SAG-AFTRA strike Writers who have already been protesting since May have also sought assurances from studios that their jobs would not be threatened by AI. With the steady rise of online streaming services looking to rack up user subscriptions by churning out endless amounts of digital content, writers on strike have sought new pay structures, guaranteed periods of work as well as better discussions on the limits of AI use. Members of the Writers Guild of America (WGA) shared concerns that producers may seek to use AI to write scripts or at least use the technology to complete unfinished screenplays, and have also urged production houses to agree to safeguards around its usage. Screenwriters fear AI could be used to churn out a rough first draft with a few simple prompts and writers may then be hired after this initial step to punch such drafts up – albeit at a lower pay rate. Without further dialogue with studios, writers have raised concerns there could be a number of new ways that AI could be used to craft outlines for stories, fill in scenes and even come up with mock-up drafts. “There are ways it can be useful. But too many people are using it against us and using it to create mediocrity. They’re also in violation of copyright. They’re also plagiarizing,” Michael Winship, president of the WGA East, said in May. With these risks in mind, the WGA seeks more safeguards on how AI can be applied to the screenwriting process. Read More Hollywood actors and writers strike after ‘disgusting’ studios turn down deal. Here’s what it means for you Hollywood in historic shutdown as actors union joins writers strike: ‘The eyes of the world are upon us’ Cast of Oppenheimer walk out of UK premiere ahead of actors’ strike announcement What happens next as striking actors send Hollywood into meltdown? Issa Rae and Jamie Lee Curtis lead A-listers voicing support for actors strike Hollywood in historic shutdown as actors union joins writers strike
2023-07-14 13:53
Addison Rae effortlessly transforms into cute bunny while celebrating Halloween in Japan, fans say 'simple but perfect'
Addison Rae effortlessly transforms into cute bunny while celebrating Halloween in Japan, fans say 'simple but perfect'
Addison Rae exuded elegance when she donned a light pink corset, paired with matching shorts, as she celebrated Halloween in Japan
2023-10-31 18:29
Maya Jama and Stormzy fans rejoice as couple rekindle their relationship: 'The world is healing'
Maya Jama and Stormzy fans rejoice as couple rekindle their relationship: 'The world is healing'
Fans have expressed their excitement for Maya Jama and Stormzy, who reportedly 'rekindled their relationship' after being spotted hand-in-hand in Greece. In snaps shared online earlier this week, the Love Island host stunned in a black bikini top paired with a midi-length white skirt alongside the rapper dressed in white shorts and a vest while carrying shopping bags. A source has since told The Sun: "Stormzy is really open about wanting to settle down and have kids one day and he knows Maya is 'The One'." When news spread of the pair's reunion, fans flocked to X/ Twitter to share their delight. "Stormzy and Maya Jama are on holiday together. The world is healing," one user wrote, while another added: "OMG I feel genuine relief at the news of Maya Jama and Stormzy back together." "Tonight we raise a glass to Stormzy and Maya," a third joked. One person humoured: "People don’t know that it was actually me who manifested Maya Jama and Stormzy getting back together." Meanwhile, another spoke on behalf of fans, adding: "Even though it's none of my business and doesn't affect my life in the slightest, hearing Maya Jama and Stormzy are back together has made me so happy??" The pair parted ways in 2019 after four years of dating. Since then, Stormzy has mentioned Jama several times throughout the years including in his song 'Lessons' where he said: "My nephew's still asking for his Aunty Maya / Guess this is the karma for what I done to Maya". In an interview with Louis Theroux, Stormzy candidly said the breakup was his "biggest catalyst" to grow as a person. He said: "It was like, OK, you made a mistake and you lose someone you loved, someone you cared for, someone who is special to you." He went on to call the separation "probably the biggest loss a man can have, isn’t it? Away from someone passing away, that’s the biggest loss you can have." Sign up for our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.
2023-08-29 23:56
Rob Savage 'amazed' by The Boogeyman's PG-13 status
Rob Savage 'amazed' by The Boogeyman's PG-13 status
Rob Savage has discussed his experience of directing 'The Boogeyman', his new supernatural horror film.
2023-06-11 15:19
'Is it a bit inferior? Is it something we shouldn't do? Am I pushing the envelope too far?': Paul McCartney had doubts all the way through making Now And Then
'Is it a bit inferior? Is it something we shouldn't do? Am I pushing the envelope too far?': Paul McCartney had doubts all the way through making Now And Then
Paul McCartney questioned whether he was doing the right thing finishing his late bandmate's song.
2023-11-19 16:27
The Darkness announces Permission To Land 20th anniversary tour for UK and Ireland
The Darkness announces Permission To Land 20th anniversary tour for UK and Ireland
'I Believe In A Thing Called Love' band The Darkness will tour the UK and Ireland later this year to mark the 20th anniversary of 'Permission To Land'.
2023-07-04 15:16
Kai Cenat's '7 days in' jail stream propels him to become Twitch's most subscribed streamer
Kai Cenat's '7 days in' jail stream propels him to become Twitch's most subscribed streamer
Renowned Twitch King, Kai Cenat, has been causing a stir across social media platforms for his '7 days in' jail stream
2023-11-07 22:23
Paige Spiranac: Why is fan favorite golf influencer being called 'toxic'?
Paige Spiranac: Why is fan favorite golf influencer being called 'toxic'?
Paige Spiranac made some unwholesome comments during an interaction with Samantha Marks
2023-05-31 15:19
Kelly Ripa shaded by producer Michael Gelman during live show as husband Mark Consuelos tries to hold back laughter
Kelly Ripa shaded by producer Michael Gelman during live show as husband Mark Consuelos tries to hold back laughter
Mark Consuelos laughed at a producers comment at his wife Kelly Ripa but ultimately supported her
2023-06-06 12:24
Who is Monica Beverly Hillz? 'The Bachelorette' star Josh Seiter's ex-girlfriend accuses him of faking his death
Who is Monica Beverly Hillz? 'The Bachelorette' star Josh Seiter's ex-girlfriend accuses him of faking his death
Monica Beverly Hillz claims that Josh Seiter used her for clout and attention and then pretended to be dead on social media after breaking up with her
2023-08-31 05:58
'There was definitely a burnout': BLACKPINK‘s Jennie Kim reveals rap pressures
'There was definitely a burnout': BLACKPINK‘s Jennie Kim reveals rap pressures
BLACKPINK‘s Jennie Kim has revealed in a new conversation with Dua Lipa that she suffered burnout after taking on the rap responsibilities in the group.
2023-07-15 18:57
How did Carlin Glynn die? Tributes pour in for Tony-winning actress, 83, who appeared in 1984 hit 'Sixteen Candles'
How did Carlin Glynn die? Tributes pour in for Tony-winning actress, 83, who appeared in 1984 hit 'Sixteen Candles'
'Death is like birth in the oddest way. From my first breath to her last,' said Carlin Glynn's daughter in the tribute post
2023-07-21 15:18