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YouTuber, musician and boxer KSI – real name Olajide "JJ" Olatunji – has had an Instagram advert with JD Sports banned by the Advertising Standards Authority (ASA), after the watchdog found the ad was not “obviously identifiable” as a marketing communication. Back in November last year, KSI posted a Reel to his Instagram account in which he could be seen with friends playing games in an arcade, with other featured celebrities in the video including Tobi “TBJZL” Brown, Amin “Chunkz” Mohamed and Anthony Joshua. After Brown approaches JJ asking him “what you got” in terms of footwear, KSI laughs before pointing to a pair of trainers which the video then zooms in on. The social media video, part of the “King of the Game” promotional campaign for Christmas last year, was a shortened version of longer promotional video on JD Sports’ official YouTube channel, which KSI directed his followers to watch in the post’s caption. However, the ASA later launched an investigation after a single complaint was made to them questioning if the post was “obviously identifiable” as an advert. Under the advertising code drawn up by the Committee of Advertising Practice – and enforced by the ASA – marketing communications (including on social media) must be “obviously identifiable as such”. Sign up to our free Indy100 weekly newsletter ASA guidance for online influencers states social media ads should include a “prominent label” such as #Ad, #Advert or #Advertisement “at the beginning” of the post “as an absolute minimum”. While the ASA’s ruling noted KSI amended the caption to include the ‘#ad’ label once learning of the complaint, it went on to add the advert was in breach because “the commercial intent behind the post was not made clear upfront and the ad was not obviously identifiable as such”. The regulator also said: “The post’s caption featured some elements that some consumers might have interpreted as signalling a commercial relationship between JD Sports and Mr Olatunji, including the reference to the ‘JD Arcade’, the ‘@JDSportsOfficial’ tag, and the instruction to view the ‘full version’ of the featured video on JD Sports’ YouTube channel. JD SPORTS CHRISTMAS AD 2022 | KING OF THE GAME www.youtube.com “However, in each case, the language used exclusively focused on the JD Sports brand itself, rather than its relation to Mr Olatunji. “We therefore considered those elements did not amount to a clear statement of the commercial relationship between Mr Olatunji and JD Sports, which would be immediately understandable to consumers.” When approached by the ASA as part of its investigation, JD Sports said it understood that labels such as ‘#ad’ were only required if content was not “already identifiable as such”. “They believed that various aspects of the ad made clear that it was a marketing communication … [They] believed the video’s high production value and elaborate set dressing were suggestive of a professional ad agency’s involvement. “The ad featured over 28 celebrities, including England international footballers and famous rappers. They believed that viewers would recognise as highly likely that such a varied group of high-profile individuals had been assembled as part of an advertising campaign.” JD Sports also said the video had appeared in other media prior to it appearing on KSI’s Instagram account, meaning “many viewers would instantly recognise the Instagram post as a marketing communication”. Meanwhile, the ruling continued to say KSI believed at the time that “references to JD Sports in the post’s caption, and the brand’s logo featured in the video’s closing shot, made clear to consumers that the video was an excerpt from a TV ad for JD in which he had featured.” The label of ‘#ad’ was later added by KSI to “mitigate any risk of consumers being misled”. However, the ASA concluded the advert was in breach, meaning it “must not appear again in the form complained of”. It is still available on KSI’s Instagram account at the time of writing. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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The moment Sinead O'Connor ripped up a photo of the Pope has resurfaced as the singer has died. The Grammy-winning singer who shot to international stardom in 1990 with the hit ballad 'Nothing Compares 2 U', and released 10 studio albums between 1987 and 2014 has died aged 56, her family confirmed. As well as being famous for her music, she also was known for some controversial moments. O'Connor was performing on Saturday Night Live on October 1992 when she ripped up the photo of the head of the Catholic church. The then 26-year-old singer performed an a cappella rendition of Bob Marley’s 'War' to bring attention to the issue of child abuse. As she finished singing, the singer held up a picture of Pope John Paul II and tore it to pieces in front of the camera. Sign up to our free Indy100 weekly newsletter She then blew out the candles on stage and walked off. The stunt was reportedly to protest the issue of sexual abuse in the Catholic Church, long before such allegations were widely reported. The network received complaints after the stunt and O'Connor also received death threat, boos, and had to cancel lots of gigs. Remembering the incident in her 2021 autobiography, Rememberings, she wrote: "'When I walk backstage, literally not a human being is in sight. "All doors have closed. Everyone has vanished. Including my own manager, who locks himself in his room for three days and unplugs his phone." And in 2010, when Pope Benedict XVI apologized to Ireland to atone for decades of abuse, O'Connor condemned the apology for not going far enough and called for Catholics to boycott Mass until there was a full investigation into the Vatican's role. Announcing the singer's death in a statement yesterday, O'Connor's family said: "It is with great sadness that we announce the passing of our beloved Sinéad. "Her family and friends are devastated and have requested privacy at this very difficult time." They did not report the cause of her death. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Megan Fox has responded to "weirdos" criticising her for sharing a GoFundMe page for her friend and asking her followers to help if they can. On Monday (July 24), the Jennifer's Body actor took to her Instagram Stories to share a screenshot and a link to the GoFundMe page set up by her friend Brittney Boyce. The fundraising goal is $30,000, to raise money for Boyce's father who was recently pancreatic cancer diagnosis and requires treatment. Sign up to our free Indy100 weekly newsletter Boyce described how the goal for the fundraiser is to help her father who is not “covered by insurance” with medical expenses so "he can focus on himself and not the stress on finances.” "My friend’s dad was just diagnosed with pancreatic cancer. If you guys are able to help, please do," Fox wrote in the post. Though the post didn't go down well with some people who berated Fox for asking her followers to donate when the 37-year-old's net worth is reportedly $8 million. One person said: "Pay the bill from your friend and don't ask your followers." "Girllll… u could pay that whole entire GoFundMe why are you asking for our money…," another person wrote. Someone else added: "Why don’t you donate your own money to your friend’s dad’s medical treatment instead of asking your fans? You’re literally a millionaire and could easily afford it." "Never understood why celebrities share someone's GoFundMe page when I'm sure they could fund it all themselves," a fourth person commented. Now, Fox has since responded to the flak she's received, taking to Instagram Stories once again to set the record straight, and branding those who bashed her as "weirdos," and "psychos." “Hey weirdos. Do any of you have the emotional intelligence to consider that maybe [Boyce] doesn’t want her celebrity clients donating large sums of money to her because it creates a dynamic in her working relationships that makes her uncomfortable?” She continued: “I just obliged her request. Anything she needs from me personally she will ask and [I] will do it privately. One thing you’re not going to accuse me of is being miserly or lacking generosity. "So try again on another day (probably [tomorrow]!) with some different bulls***, you bunch of psychos.” At the time of writing, Boyce's GoFundMe has so far raised $8,126. Elsewhere, Megan Fox says no 'demons' were involved in her relationship with Machine Gun Kelly, Megan Fox 'lookalike' flooded with Transformers requests on OnlyFans and Megan Fox complains that her AI profile photos are 'naked'. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.