This 1999 commercial takes pizza too far.

The f-word is often thought of as the most useful and flexible word in English. Whether that’s true or not, the term is so successful that it’s spawned dozens of euphemisms. Here are a few of them.

YouTuber MrBeast is being counter-sued for $100 million by Virtual Dining Concepts, the company behind Beast Burger restaurants. MrBeast, whose real name is Jimmy Donaldson, shared in June that he was going to be “moving on” from his Beast Burger restaurants in order to concentrate more on his snack business with his chocolate bar brand Feastables. Just over two years ago Donaldson partnered with Virtual Dining Concepts (VDC) to launch over 2,000 ‘ghost kitchens’ to make Beast Burger available across the United States. VDC are suing Donaldson for failing to honour his contractual obligations, as well as intentional tortious interference. The lawsuit was filed on Monday morning in the Supreme Court of the State of New York for the County of New York. Sign up to our free Indy100 weekly newsletter The suit, obtained by Variety, is a response to Donaldson suing VDC and its parent company last month, wanting to terminate the deal for his restaurant chain, alleging the burgers it served were called “disgusting,” “revolting” and “inedible” which damaged his reputation. Last week, VDC hit back at the suit claiming it was “riddled with false statements and inaccuracies”, as well as calling it “meritless” and “ill-advised”. “This case is about a social media celebrity who believes his fame means that his word does not matter, that the facts do not matter, and that he can renege and breach his contractual obligations without consequence,” the suit states. “He is mistaken.” The counter-suit claims that Donaldson had breached the parties’ agreements and interfered with business dealings. As a result, it has damaged the reputation of MrBeast Burger and VDC, turned away customers and ruined relationships with suppliers and vendors. The lawsuit also contains examples of deleted tweets from the YouTube star’s account where he writes that he wished to close the burger business, writing: “the company I partnered with won’t let me stop even though it’s terrible for my brand.” VDC was co-founded by Robert Earl, who is the founder and CEO of Planet Hollywood. The company has backed celebrity brands including those from Mariah Carey and Mario Lopez. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

A heated online debate on the definition of sexual harassment has broken out in China in the wake of a series of allegations made against an influential screenwriter, rekindling interest in the country's struggling #MeToo movement.

Lachune's mind-blowing rendition of Coldplay's 'Yellow' on 'AGT' Season 18 left the judges and fans astounded and in awe of her unprecedented talent

McGregor is a father to Clara (26), Anouck (11), Esther (20), and Jamyan (20), from his previous marriage to Eve Mavrakis

Claire Danes and Hugh Dancy's family just got a little bigger.

Pete Davidson has admitted when he was younger he bought his mum the same Mother's Day gift eight years in a row. The comedian and his mum sat down for an interview in Good Housekeeping, where he spoke of his imaginative gift of Britney Spears' perfume. "Growing up my sister and I always tried to make things special, although I wasn't always good at it", he said. However, his mum admitted she never wore the perfumes, but it was the 'thought that counts'. Click here to sign up for our newsletters

Marjorie Taylor Greene has asked everyone to be ready with their bingo cards for the much-anticipated GOP debate

Ben Affleck enjoys smoking a bit too much and it shows, especially when he is unwinding on quick breaks with a lit stick

Being a marketing student, Alix Earle understood the value of marketing her company and differentiating herself from her rivals in congested market

Global advocacy organisation Remake reported in February that Rihanna's clothing brand Savage x Fenty score worse Than Shein in ethical practices. Rhianna, now officially a billionaire, has been praised not only for her music career, but also for her brand Savage X Fenty for showing industry competitors what inclusivity and diversity should look like. But Remake's Fashion Accountability Report scored Savage X Fenty only 4 out of 150 possible points. With Shein even outranking Rihanna's brand. With the organisation concluding the superstar's brand "blatantly disregards industry standards when it comes to social and environmental disclosures, merely noting on its website that products are 'imported.'" Most of its products use oil-based synthetic materials, and the brand hasn't set any reduction targets for this or its carbon emissions. It also lacks a Supplier Code of Conduct to define guidelines for assessing factories' compliance with international labour standards. Savage X Fenty was also fined £1 million by Santa Clara County and four other California local governments for allegedly defrauding consumers. Despite the findings being reported in February, fans of Rihanna are only just finding it, and they're shocked to say the least. "Worse than Shein is crazy," wrote one user. Many also found it unbelievable that the brand scored worse than Shein, but charged much more for their product. However, many said they weren't shocked given Rihanna's billionaire status: indy100 has contacted Savage X Fenty for comment. Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings. How to join the indy100's free WhatsApp channel