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Bayern Munich might be on the verge of buying England captain Harry Kane in a sensational €100m deal – but it has just made two very different signings. The German football club has just announced that Prime, the energy drink created by YouTube personality KSI and Logan Paul, is its “hydration sponsor”. The multi-year deal will see Prime Hydration sold at the Allianz Arena on match days, and the brand plans to expand retail operations in the German market later in the year and launch FC Bayern X Prime limited edition bottles. Sign up to our free Indy100 weekly newsletter “FC Bayern is delighted to partner with Prime and bring the company to the German market.” said executive board member Andreas Jung. “This partnership with a young, dynamic brand confirms our global growth and aims to reach a new audience for FC Bayern.” “It has been truly special to watch Prime grow so exponentially over the last year, but growth doesn’t happen without partners like FC Bayern Munich,” said Prime co-founders, Logan Paul and KSI, in a statement. “We are so excited to work with such an established and successful group of individuals and we look forward to hydrating all parts of this star club.” Prime has drawn criticism in recent months after doctors said it contained too much caffeine for children under the age of 16 – one of its major markets – to drink in large quantities. The Prime website and Prime Energy label both warn that the drink is not recommended for children under age 18, people sensitive to caffeine, pregnant women or women who are nursing. US Senate Majority Leader Chuck Schumer even called on regulators to investigate the company. The drink brand has become so popular, particularly with children and teenagers, that they are often being sold for 10 times their retail price on eBay. There is now even a tracker app that allows customers to verify stock before visiting stores. On Twitter last year, KSI – real name Olajide Olayinka Williams Olatunji – added that the beverage was being sold on the “black market”. The YouTuber shared screenshots of bottles being sold for £15 on eBay and said: “This annoys me so much. We’re trying so hard to increase the supply as much as possible to try and combat the black-market selling. “Me and Logan ain’t made any money from Prime. It’s all going back into the business to increase the supply. We’re trying people.” Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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MrBeast is known for his elaborate videos, with over 175 million subscribers waiting to see what he gets up to next – this time, he has teased that his very own Extreme Olympics will be his "biggest video ever". The 25-year-old YouTuber is no stranger to breaking records. Recently, his '7 Days Stranded At Sea' video also became the most viewed non-music YouTube video in 24 hours. MrBeast is perhaps best known for his '$456,000 Squid Game In Real Life' video inspired by the Korean dystopian Netflix show, which has over 480m views and is also the fastest non-music video to reach 100 million views too. Sign up to our free Indy100 weekly newsletter But according to the content creator, the Extreme Olympics is going to be even grander spectacle than this. In a tweet, he wrote: "Next Saturday's video I had a subscriber from every country on Earth compete in my own version of Extreme Olympics... "...the sets are 2x bigger than our Squid Game sets, and it's my biggest video ever." MrBeast also shared two stills from the video which show how large one of the sets is as competitors participate in the games, while another shows the YouTuber in a referee top clapping with competitors in the background. When asked in the comments how much the video cost, MrBeast replied: "Over $4 million." The Extreme Olympics video is set to be released on MrBeast's YouTube channel this Saturday (August 19). Elsewhere, MrBeast is being counter-sued for $100 million by Virtual Dining Concepts, the company behind Beast Burger restaurants. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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