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How much money would KSI and Logan Paul lose if it was banned?
How much money would KSI and Logan Paul lose if it was banned?
Boxer and rapper KSI and YouTuber-turned-WWE-star Logan Paul sure have hit the jackpot with their drinks company Prime, to the extent it’s sold for ridiculous prices, made one shop in Wakefield go viral, and even been reviewed by foul-mouthed chef Gordon Ramsay. The collaboration between Paul and KSI (real name Olajide “JJ” Olatunji) was announced back in January last year, with the pair just recently touring Munich, Barcelona, Copenhagen and Oslo to promote the drink. Prime has even become the drinks partner for both Arsenal and Barcelona football clubs. However, such success has also caught the attention of legislators, with one US senator, Democrat Chuck Schumer, calling for the company to be investigated by the Food and Drugs Administration (FDA). In a letter to the regulator, Mr Schumer wrote: “A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising. “This content and all the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.” Sign up to our free Indy100 weekly newsletter While Prime Hydration is caffeine-free, the Prime Energy brand contains 200mg of caffeine per 12 ounces, which is about the same as six cans of Coca-Cola or almost two Red Bulls. On Twitter, Mr Schumer went further and claimed the drink contains so much of the stimulant that it “could endanger kids’ health”, but is being “marketed to kids” anyway. “Parents and paediatricians are worried. The FDA must investigate Prime for its absurd caffeine content and its marketing targeting kids on social media,” he wrote. Representatives for Prime, meanwhile, argue the product is clearly labelled as “not recommended for children under 18”. Although the FDA is yet to announce an investigation into the drinks brand, and therefore it’s not yet at risk of being banned in the US, how much money would KSI and Logan Paul stand to lose if such a decision was ever taken? Some insight into just how popular the brand is was given by Paul during an interview on the Australian radio show The Kyle and Jackie O Show in February, in which he said they had garnered “$250m in retail sales [and] $110m gross internally”. “In January of this year, we did $45m,” he added. But of course, Olatunji and Paul won’t see all of that money, with Prime being part of the Congo Brands company and the YouTuber duo reportedly having a combined share of 20 per cent in the brand. Although we don't have the exact estimations, but we imagine the answer to the big question is that the pair would certainly lose a lot of money if they were blocked from selling in a market as big as America. That’s yet to happen, though, and so instead, Prime looks to be getting more and more popular… Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.
2023-07-10 22:28
'They terrified me': 'Ted Lasso' star Phil Dunster reveals the person he will miss most and the scene that really shocked him
'They terrified me': 'Ted Lasso' star Phil Dunster reveals the person he will miss most and the scene that really shocked him
Phil Dunster, who played Jamie Tartt, also spoke about how he would miss playing his character as the show ends
2023-05-28 20:52
One Direction's Liam Payne says he's over 100 days sober, thanks fans for support
One Direction's Liam Payne says he's over 100 days sober, thanks fans for support
Liam Payne is heading in a new direction.
2023-05-18 07:51
Russians are flocking to bootleg Barbie screenings amid Hollywood ban in country
Russians are flocking to bootleg Barbie screenings amid Hollywood ban in country
Russians are going to see bootleg viewings of the Barbie movie thanks to Hollywood pulling out of Russia. Warner Bros and other big Hollywood names like Disney and Netflix pulled out of the country after Putin invaded Ukraine last year. So, since then, copies of popular films have come into the country through other Russian-speaking markets, such as Kazakhstan, to work around the sanctions. To get around the system, some cinemas sell people tickets for a little-known Russian documentary or short film and then show a different film during the preview, to skirt American copyright laws and Russian laws that require distribution certificates from the Russian Ministry of Culture. But in June, the primary Kazakh-based distributor that had been illegally delivering Hollywood-licensed films to Russian cinemas announced it was pulling out of the business for financial reasons. This is how pirated viewings have started becoming popular. Nikita Zabolotskikh, 17, has spent an estimated Rbs300,000 — or more than $3,000 — bringing Barbie to the big screen in the city of Perm by acquiring a pirated copy, hiring a Russian dubbing company and rolling out an extensive marketing campaign. He told the Financial Times that he and a friend came up with the idea after reading news reports that the Kazakh company was ending its business — just as Barbie was about to hit cinemas worldwide. “The demand was unbelievable. People were losing their mind buying tickets . . . A huge number of people want to see Barbie,” he said. They now plan to show a higher-quality, re-dubbed version of the film at Kinomax, one of Russia’s biggest cinema chains — with plans to expand to 15-20 other Russian cities afterwards. “It’s the best-quality version on the [Russian] market,” he said. “And probably will be for the next two to three months.” Meanwhile, in Russia’s central city of Tyumen the Gorkiy cinema has already shown a pirated version of the film on its rooftop. Organisers noted that the quality might not suit “lovers of 4k resolution and ideal sound”. Some Moscow politicians don't like the liberal western values shown in the film. Maria Butina, a Russian lawmaker convicted in the US for operating as an unregistered foreign agent, has called for a ban on the sale of Barbie dolls and the new Mattel movie, which she labelled as an “advertisement” for the agenda of the US Democratic party. “What do we see [in the film]? Gays. Trans people. Women who have taken over the world. Nothing about the union between men and women, nothing about love,” she said in an appearance on the Russian Duma TV channel. But that is clearly not enough to stop Barbiemania. Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.
2023-08-18 19:20
What is Tracy Pollan's net worth? Actress says optimism can be 'hard' amid husband Michael J Fox’s battle with Parkinson’s
What is Tracy Pollan's net worth? Actress says optimism can be 'hard' amid husband Michael J Fox’s battle with Parkinson’s
Michael J Fox's wife Tracy Pollan revealed that it's hard to stay optimistic through her husband's illness
2023-11-14 21:54
Olivia Rodrigo announces limited-edition GUTS vinyl with four bonus tracks
Olivia Rodrigo announces limited-edition GUTS vinyl with four bonus tracks
Only fans who purchase the 'Guts: The Secret Tracks’ vinyl will get to hear four bonus tracks.
2023-10-19 17:18
Enrique Iglesias pulls festival appearance after contracting pneumonia
Enrique Iglesias pulls festival appearance after contracting pneumonia
Enrique Iglesias was unable to headline Tecate Emblema in Mexico after contracting pneumonia and being ordered to rest.
2023-05-14 15:17
Pokimane falls victim to Harvest Watchers in 'World of Warcrafts' game
Pokimane falls victim to Harvest Watchers in 'World of Warcrafts' game
'Hardcore World of Warcraft' is a merciless game and popular Twitch streamer Pokimane realized this the hard way
2023-11-28 18:22
Emily Blunt, Benicio del Toro and Josh Brolin want Sicario 3 return
Emily Blunt, Benicio del Toro and Josh Brolin want Sicario 3 return
'Sicario' producers Molly Smith and Thad Luckinbill have revealed that stars Emily Blunt, Benicio del Toro and Josh Brolin all want to return for the third film.
2023-10-30 18:17
'Taxi Driver' writer Paul Schrader responds to rumors about Robert De Niro's return as Travis Bickle for Uber ad
'Taxi Driver' writer Paul Schrader responds to rumors about Robert De Niro's return as Travis Bickle for Uber ad
There are rumors that Robert De Niro will reprise his iconic 'Taxi Driver' role for an Uber ad campaign in the UK
2023-09-25 21:49
How tall is Donald Trump? Former prez is third tallest among past presidents
How tall is Donald Trump? Former prez is third tallest among past presidents
Donald Trump, the 45th President of the United States, is known for his charismatic presence and larger-than-life persona
2023-08-11 16:55
Trial scheduled in 2024 for movie armorer in fatal shooting of cinematographer by actor Alec Baldwin
Trial scheduled in 2024 for movie armorer in fatal shooting of cinematographer by actor Alec Baldwin
A New Mexico judge has set a February 2024 start date for the trial of a movie armorer in the fatal shooting of a cinematographer by actor Alec Baldwin on the set of a Western film
2023-08-22 04:58