NEW YORK, NEW YORK CITY: On October 16, the Los Angeles Chargers and Dallas Cowboys went head-to-head in a Night Football matchup, featuring a promotional appearance by streamer Kai Cenat and musician Offset.
The Cowboys consistently draw a large TV audience, and this time, Monday Night Football was no exception.
However, when it comes to promoting the game, the Chargers' social media team, known for their excellence, has once again surpassed expectations.
Kai Cenat and Offset feature in a new promo
In reality, there wasn't much more to be done to build excitement for this game, but the Chargers social media crew took it upon themselves nonetheless.
They incorporated the Monday Night Football theme music and featured the Chargers emblem in a video showcasing singer Offset and streamer Kai Cenat streaming together.
Leveraging the popularity of Kai and Offset among younger fans, the Chargers utilized one of their viral videos to promote the game.
The video shared by their social media team has generated excitement among many supporters eagerly anticipating the upcoming game.
The video was uploaded by the Los Angeles Chargers on its X (previously known as Twitter), account. At the time of writing the clip had more than 300k views and several comments.
Fans react to Cenat and Offset's video
Both Kai Cenat and Offset have managed to garner a massive fan following in their respective careers. Netizens credited and gushed praise over The Charger's social media team.
A user wrote, "BOLT UPPPPP."
Another user wrote, "Landed at LAX .let's fucking go!!!." One more user wrote, "Can I claim the Chargers as my AFC team."
A user stated, "Best social media team ever lol."
One user wrote, "Go Chargers." While another wrote, "All this just to lose."
A user also expressed, "the social (sic) media team completely carrying this franchise."
One other user wrote, "This aged badly. Same team, different area code."
