DETROIT, MICHIGAN: Tyler "Ninja" Blevins the Fortnite sensation, heads to Twitch for a 'Happy Hour' session featuring discussions on Tequila and his soccer team.
He is embarking on a journey brimming with tequila and football as he spearheads a new series to decide which soccer team he should rally behind.
Ninja hosts 'Happy Hour' to choose his soccer team
Ninja will take on the role of the charming host of 'Happy Hour,' streamed on his official Twitch channel, boasting an impressive 18 million followers. In every episode, the celebrated streamer and his guests will partake in beverages courtesy of the official sponsor, Camarena Tequila.
While sipping tequila, they will dive into a game of EA FC 24 and engage in spirited conversations about the world of soccer.
Blevins' guests, such as the legendary Argentina striker Sergio Agüero and EA FC streamer AA9skillz, will endeavor to persuade him to throw his support behind their beloved soccer teams.
'Happy Hour' is the most recent endeavor stemming from the Ninja Labs initiative. This initiative was established by Blevins following his appointment to a C-level position at the gaming and entertainment company GameSquare.
The inaugural project to emerge from Ninja Labs was a gamified fitness platform named Vivior 4SIGHT.
Ninja considers Twitch return following policy adjustments
Ninja had been an outspoken critic of the policy restrictions that restricted creators from simulcasting on prominent platforms.
These revisions seem to address his reservations, and there are speculations that Ninja is considering a comeback to Twitch as a partner, potentially offering benefits like subscriptions and ad revenue.
In September 2022, Ninja took his fans by surprise when he announced that he would no longer maintain an exclusive partnership with Twitch.
He declared his plan to concurrently stream on multiple other platforms, including well-known ones like YouTube, TikTok, and Twitter, all the while making a return to Twitch as a non-partner.
Twitch's alterations to their policies, which initially forbade all creators from live streaming on other significant platforms, prompted Ninja to align with their rival Kick, all the while voicing his dissent against the policy modifications.
The substantial public opposition to these restrictive policies appears to have played a role in Twitch's decision to reverse its stance on simulcasting.
Twitch CEO Dan Clancy revealed that the platform is adopting a more adaptable approach, permitting content creators to livestream on platforms of their choosing while adhering to specific guidelines.
Subsequent to these policy adjustments, esports personality Jake Lucky reported that Ninja is on the verge of making a celebrated comeback to Twitch as a partner and is presently in the legal process of concluding the agreement.
This development has generated considerable excitement and enthusiasm from fans and fellow creators across various social media platforms.
