LOS ANGELES, CALIFORNIA: 'The Kardashians' star Kim Kardashian has added a new 'comfortable' bra to her brand Skims. The reality star announced the launch of the new collection in a new video and revealed that the Skims Ultimate Bra is set to drop on Thursday, August 17.
However, there was something more noticeable. Hulu show star debuted a stirring new hairdo which left her followers stunned. Kim received trolls over her short bob and it was even compared with Willy Wonka's hairdo.
Kim Kardashian launches SKIMS' 'No Boob Job Bra'
In the SKIMS new bra launch video, Kim Kardashian Facetime her friends and said, "'Guys, I have to tell you about the craziest bra we just made for Skims. Do you guys wear pushup bras?"
The video then transitioned to the number of models rocking the new bra as Kim voiceovers more about the product. The reality star said, "This bra is going to change the game. After years of development and fittings, this is the ultimate bra. This bra is different. It's a complete transformation."
Kim further explained that they have designed the ultimate bra to give the total package. Perfect lift. Perfect shape. Perfect feel, adding, "It's kind of like a boob job in a bra."
Kim also revealed that the team at Skims did 3D scans of busts, including hers to create the best bra. The new Skims Ultimate Bra also features a teardrop shape for the most natural life, shape and feel.
'Willy Wonka of bras': Kim Kardashian's Bob hairdo draws trolls
Kim Kardashian revealed that she chopped off her locks for a blunt chin-length haircut. 'The Kardashians' star looked like the spitting image of her big sister Kourtney Kardashians, with whom she's been in a vicious feud, as she showed off her new chic hair.
Meanwhile, social media users mocked the reality star and compared her with 'Willy Wonka.' An Instagram user commented, "Kimmy Konka."
Another social media user wrote, "What about this hair looking like kourt tho HAHAHAHA." "The willy wonka of bras lmao," added another person.
Another user said, "Kimmy Wonka delivering as always 🔥😂." However, another follower mocked, "Kim Willy wants his hair back." Another critic penned, "Willy wonka and the 20 shades of chocolate & neutral bras factory."
What is Kim Kardashian's SKIMS net worth?
Kim Kardashian has a whopping bank balance and her flattering shapewear brand SKIMS had added billions to it. The reality star's SKIMS has entered its billionaire era about four times over.
Skims have raised around $270 million in a recent funding round and the company is now valued at $4 billion. Meanwhile, according to The New York Times, investors valued the company at $3.2 billion just last year, The New York Times reported.
Notably, it has been only four years since Kim and business partner Jens Grede brought Skims into the world. Skims exclusively sold shapewear to its customers at first but has ventured out into a wide variety of apparel like swimsuits and loungewear.
Who is 'The Kardashians' star Kim Kardashian?
Kim Kardashian is a reality TV star, social media influencer and entrepreneur. She rose to fame in 2007 with her starring role in E!'s 'Keeping Up with the Kardashians'.
Kim became a style icon throughout the years and attended her first Met Gala in 2013. In 2014, Kim caused a stir on social media with her Paper magazine nude cover captioned 'Break the Internet.'
Kim also runs KKW Beauty, KKW Fragrance, and SKIMS. The reality star has also been in the news for her explosive divorce from rapper Kanye West and for dating comedian Pete Davidson.
