LOS ANGELES, CALIFORNIA: This year, the Cavinder twins have dominated both basketball and social media. Hanna and Haley Cavinder, who play for Miami, have become NCAA's basketball star. They are the faces of NIL deals with the Miami Hurricanes women's basketball team, who have also received NCAA punishments for NIL-related recruiting.
This year, Miami advanced to the NCAA Tournament Final Four before being eliminated by Angel Reese and the LSU team. Haley and Hanna are among the richest NCAA women's basketball players in history with an estimated net worth of $2.5 million as of 2023, according to Legitnetworth.
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Cavinder twins' brand endorsements
The twins represent a diverse range of brand endorsements and collaborations. They are involved in a variety of industries, including footwear, fast food, and being contracted to the WWE. They have collaborated with 31 companies, including GoPuff, Crocs, and Venmo. Furthermore, the twins have secured $1.7 million in agreements before taxes and agent costs, Forbes reported.
The two of them signed up with Boost Mobile in July 2021, which was celebrated in Times Square in New York City. To summarize, the twins have also collaborated with brands such as WWE, PSD Underwear, and Sleeper. According to the two collegiate players, they were already fans of PSD Underwear, making it simple for them to develop a formal partnership.
Cavinder twins' NIL deals
The twins began their career as social media stars, with 92.1K subscribers on their YouTube channel, 4.5 miion followers on TikTok. They then ventured into the entertainment world, establishing Cavinder Brothers Productions and Cavinder Brothers Clothing. They have also invested in a restaurant chain and a technology venture, according to WHOTIMES report.
In addition to their NIL deals, the Cavinders make a lot of money straight through their social media. Due to the creator fund, they are anticipated to make between $70-100,000 every Tik Tok post, and the two continue active on the platform. The duo is also available on Cameo, where they charge $75 per personalized message. The Cavinder twins are expected to capitalize on future opportunities.
