French videogame titan Ubisoft is eyeing artificial intelligence and virtual reality as the next big things in gaming, its chief executive said, especially ahead of the release...

Kim Kardashian has just unveiled a new bra as part of her Skims clothing brand that bizarrely features in-built nipples that are permanently hard for whoever is wearing the item. The garment dubbed 'The Ultimate Nipple Bra' was announced in a humourous pastiche video, with the bra giving off the illusion that the person is always cold when wearing the bra no matter the temperature. Although it might sound a bit too strange to be real there is actually a lot of thought gone into the bra which is set to be released on October 31st. The item is actually aiming to raise awareness on climate change, which should be obvious from the promo video. 43-year-old Kardashian says in the ad: "The earth’s temperature is getting hotter and hotter. Sea levels are rising. The ice skeets are shrinking. I’m no scientist, but I believe everyone can do their skillset to do their part. “That’s why I’m introducing a brand-new bra with a built-in nipple so matter how hot it is, you’ll always look cold. Some days are hard but these nipples are harder. And unlike the icebergs, these aren’t going anywhere.” However, despite being for a good cause the odd nature of the ad and the even stranger bra has caused people to question just whether this is real at all. However many hailed the move as genius as it could help many people as well as raise climate awareness. A small proceed of the bra's sales will go to the climate change organisation '1% for the Planet' - which is a global network of businesses all working to build towards a better future for the planet. How to join the indy100's free WhatsApp channel Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Some viewers didn't want Carsten 'Bergie' Bergersen to be on the show and accused him of somehow being related to the producers

Taylor Swift fans made the most of their delayed flight and decided to have a Swift-themed sing-a-long, but it's received a mixed response online. Swifties were travelling back home from Denver after watching The Eras Tour after the Anti-Hero singer performed her first night in the city in Colorado. Clearly wanting the concert to continue, most of the people on the flight began to sing Swift's hit 'Love Story,' in a viral clip posted by Hannah Hazlett (@han._.haz). Sign up to our free Indy100 weekly newsletter The video shows passengers in their element as they recorded the sing-a-long on their phones while others also turned on their flashlights and swayed along to the country pop song. For the video caption, Hazlett tagged Swift, Taylor Nation and Southwest Airlines. @han._.haz @Taylor Nation @Taylor Swift @Southwest Airlines Since sharing the clip, it has gone viral with over 1.2m views, 228,000 likes, and plenty of comments from fellow Swifties who loved the rendition. One person said: "I WANNA BE IN THAT PLANE." "This would make my flying anxiety disappear," another person wrote. Someone else added: "Taylor Swift really is THAT powerful." "A core memory for these people," a fourth person commented. The video also went viral on Twitter where others felt differently about the singing, with many expressing that they wouldn't be a fan of this if they were a passenger on this particular plane. Although there were some who defended the Swifties, and argued it was all just a bit of fun. Elsewhere, Taylor Swift becomes the first woman to have four albums chart in the top 10, TikToker goes viral with Taylor Swift 'dark energy' conspiracy and 26 of the best reactions to Taylor Swift fans getting presale tickets. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Celebrities having birthdays during the week of July 2-8 include actor Milo Ventimiglia of “This Is Us," comedian Jim Gaffigan and drummer Ringo Starr

There are several techniques firefighters use to put fires out quickly, completely, and safely.

"Kimberly Akimbo" won the Tony Award for best musical Sunday night.

Tens of thousands of hospitality workers in Las Vegas are set to vote on whether to authorize a strike that could disrupt dozens of resorts

Lisa Marie Presley died at 54 years of age due to medical complications that arose from a weight-loss surgery she had years ago

Silas Cooper will try to prove to his wife Jasmine Cooper and 'Summer House' housemates that he is not a 'controlling' husband

This comes after Donald Trump received a boisterous welcome at the highly anticipated rivalry football game in South Carolina on November 25

Kim Plath updates her buddy on a significant development in her love life on 'Welcome to Plathville' after she and Barry Plath decide to separate